Unaric Holding Limited acquires iEnterprises

Unaric, a UK-based company which is building the leading suite of Salesforce applications, has acquired iEnterprises for an undisclosed amount. 

iEnterprises connects leading CRMs such as Salesforce, Dynamics and other leading CRM solutions with email and calendar activity data, enabling its customers to view CRM information and carry out key actions quickly and easily from within Gmail and Outlook. 

Their products also layer in social media insights and artificial intelligence to enhance CRM data and user capabilities. This transaction enables Unaric to expand iEnterprises’ adoption among Salesforce customers.

This aligns perfectly with Unaric’s mission to help enterprise Salesforce customers drive greater efficiency, maximize their investment in Salesforce and prepare them for an AI-enabled future. The iEnterprises team is at the forefront of integrating CRM solutions with email and calendar software, and their commitment to driving value for their customers aligns perfectly with Unaric’s vision. Together, they remain dedicated to supporting iEnterprises' existing customer base while expanding its reach within the Salesforce ecosystem. This partnership will accelerate the product roadmap, ensuring that we continue to deliver cutting-edge solutions and exceptional service.

The official acquisition date was 31 October 2024.

iEnterprises has been developing award-winning CRM products for over 25 years and has a global set of high-profile customers and partners including Zoominfo, Walt Disney, Equifax, Chase and Holiday Inn. 

John Carini, Founder and CEO of iEnterprises had this to say of the deal: 

“We’re delighted to enter the Unaric fold and join a team of Salesforce veterans with deep roots in the ecosystem, who themselves have scaled successful ISVs. This is a very exciting moment in the 29-year history of iEnterprises and the team and I are eager to continue driving measurable success.”

James Gasteen, CEO and Co-Founder of Unaric said of the deal:

“A warm welcome to John and the team at iEnterprises. iEnterprises has an excellent track record of creating CRM solutions that add genuine value to customers. The potential to grow and improve this product and promote it to wider Salesforce audiences is enormous, and we’re excited to lean on John’s extensive experience to help achieve this.

This acquisition is Unaric’s seventh since exiting stealth-mode in just over fifteen months, with Improved Apps, Asperato, Mirage Computer Systems, Org Chart (a product from Time is Limited), Recruiterbolt, and Accountability Solutions already in Unaric’s suite. The business, founded by experienced founders who have built and grown Salesforce ISVs themselves, intends to acquire over 30 businesses over the next three years.